In continuation of our 18th birthday celebration, we have interviewed our Director, Katie. We are so appreciative for the new perspective she brings to the team as our leader. Her clear vision and encouragement has empowered the evolution in our new brand identity – and we wanted to share her take on where PAGE STATIONERY is headed and what inspires this change.
PS: What was the main inspiration behind our new logo and brand identity?
Katie: My thought was to hit the refresh button. Eighteen years is a very long time for a company and what better time than on this anniversary for an update. I wanted the look to spring forward and speak to where the company is going: a fresh modern take with a sweet nod to our stationery roots.
What do the new brand colors remind you of?
Navy is classic, solid and traditional. It’s one of my favorite colors, I’ve always gravitated toward navy in my decorating, wardrobe, and design.
Bright coral, well, is just the happiest of colors. It complements the navy. It says “look at me!” It’s a fresh take on all the neon hot pinks that we are seeing being used in the industry. It’s the evolution of the old Page Stationery red – softer, brighter, and more modern.
With the new logo and brand in place now, what direction would you like Page Stationery to go with the overall aesthetic?
We are excited about what is possible and what could be next. We are firmly rooted in our traditional design but feel we can branch out and offer a new take on what we do best and that is clean, crisp, sophisticated letterpress product and invitation design. Our new website complements the new identity. Everything we touch will start to take on that fresh, crisp, clean, bright look – and feel.
What should everyone look forward to seeing from Page Stationery in the future? What are you most excited about?
Everyone should definitely look forward to more stories of product. Having a retail merchandising and buying background, I firmly believe that we need to offer our shops stories of product that they can buy into. This will allow them to easily create “moments” of merchandise that surprise and delight their customers. We want to be more purposeful with what we are creating and above all we have to love everything that we design or it doesn’t make the cut.
Being letterpress and stationery nerds, if we don’t love it then who else would? I am most excited to see how we come together and tap into the team’s collective creative energy. And how we will #TurnThePage on an epic 18th year in the business.
What is your favorite new letterpress wedding design? Why?
Summer + Elliot is my favorite. It’s so rich and luxurious. I am a major typography nerd too and so I love a good font choice and this one really speaks to me. The combo of a navy cardstock and gold foil is unbeatable! Plus, wait till you see that envelope liner we have named ripples! I mean… I die.
What are the sources of inspiration behind each of the letterpress wedding designs?
This falls mostly to our designers to answer but what I can contribute is that we wanted to speak to the obvious: what type of bride were we not addressing with our current designs; what we are hearing from our shops as to what engaged couples are asking for; and how can we add in a little more modern, fresh design that is ahead of the trend.
Thank you Katie for sharing.
Keep checking in on us for more behind-the-scenes this month!